The goal of this campaign was to increase the number of downloads for the new Black & White Cabs.
Social Media (Facebook & Instagram)
SpotIFY
Spotify tile that ran while the ad played
30 second Spotify ad
Radio
15 second radio ad
Radio Activation
Along with the radio spots that were running for the campaign, we teamed up with the radio station Nova 106.9 to run weekly activations every Friday for three weeks. The Nova team handed out discount codes for Black & White Cabs to people finishing work and heading home or to Friday afternoon drinks. They also posted the activations to their socials, furthering the campaign's reach.
